Freehand Goods will open in the Marketplace at Avalon Park, at 3801 Avalon Park East Blvd. in Orlando. The Florida-based brand's opening marks its third location, joining existing shops in College Park and East End Market. Founded by Jacob Zepf and Seth Daniels, the company offers handmade goods, apparel and accessories that celebrate Florida's culture, environment and local identity, with an emphasis on craftsmanship and locally inspired design.
The shop is set to open on April 22nd, which is Earth Day. JJ Sofarelli, Senior Vice President at Avalon Park Group, said the Marketplace offers entrepreneurs a chance to grow within a collaborative, food hall-style environment, and said the group is excited for Freehand Goods to be part of it.
Zepf and Daniels said they are UCF alumni and that Daniels grew up in Winter Springs, so the area had long been in mind for a future location. They said the Marketplace felt like a natural fit given that the brand started in a food hall environment, and that they look forward to being close to friends such as Bowigens and collaborating with other local businesses. Additional details, including grand opening celebrations and special promotions, will be announced as the opening date approaches.
Press release issued by Avalon Park Orlando:
https://avalonparkorlando.com/freehand-goods-to-open-in-the-marketplace-at-avalon-park/
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